All work

Case study 01 / 04 · Estate agents

An 80-year-old agency, on a site that keeps up.

Wilson Estate Agents, Bolsover. A fast new site with listings that update themselves and instant online valuations.

See the live site

Years in business80

Old site on a phone15s

ListingsAutomatic

ValuationsInstant

Before · 15 seconds to show on a phone After · the new site

01 · The problem

Buyers search on their phones. The old site took 15 seconds to show up.

15s Seconds to see the bannerOn a phone, the "Celebrating 80 Years" banner took 14.7 to 16.1 seconds to appear.

6.8MB Heavy and slow118 requests for one home page, scoring 42 to 49 on Google PageSpeed.

No No padlock on the bare addressWithout the www, the address failed its security check, so browsers warned people off.

wilsonestateagents.co.uk

Loading the old site 0.0s

This is real time, on a phone.

02 · What I built

Faster for buyers, less admin for the office.

wilsonestateagents.co.uk/buy

Homes for sale, filled straight from the office systemLive site

03 · The design

Clean, quick and built around the homes.

The properties lead every page, search sits at the top, and every page is light enough to load quickly on a phone.

9:41

wilsonestateagents.co.uk

Scrolling the page · hover, drag or swipe to take over Real screenshots of the live site

04 · The numbers

Same tests, before and after.

Three mobile runs of Lighthouse, the test behind Google PageSpeed, on the old site and again on the new one after launch.

Speed score 100 Was ~~42 to 49~~

Banner shows 1.9s Was ~~15s~~

Page weight 0.7MB Was ~~6.8MB~~

Padlock, no www Yes Was No

05 · How it went

Approved in three days, live in a week.

15 Oct 16 Oct 17 Oct 19 Oct 22 Oct Me A call about the brief, then the first design that day A second round, built from his brief The design he signed off The build starts, with live listings Live, with every old address moved across Jack A call Sent the brief “It’s mega mate” Nothing needed Said go

15 Oct A call about the brief, then the first design that day Jack: A call
16 Oct A second round, built from his brief Jack: Sent the brief
17 Oct The design he signed off Jack: “It’s mega mate”
19 Oct The build starts, with live listings Jack: Nothing needed
22 Oct Live, with every old address moved across Jack: Said go

“It's mega mate.”

Jack W.Wilson Estate Agents, on seeing the new design

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